There is no standard recipe how to build a strong brand. What works for one brand, doesn’t work at all for the other one. In this masterclass, you will work on your own recipe for success. You sink your teeth into these topics:

• A product for everyone is a product for nobody: you will learn how to think about who really should be interested in your product or services. You will be pushed to critically look at your target audience.
• I am not on Snapchat. And that’s fine: you will make a plan which marketing channels will work for you.
• Plan, plan, plan: you will learn how to develop a solid campaign and content plan and why it is so important to start on time.
• The pitch: you will learn how to build your story.
• How scary cool is this? You will discover that sometimes you need to get out of your comfort zone to build a strong brand. And you will learn how to do this.
• The essential tool kit. You will get practical tips & trics about which tools you can use to build your brand.

ABOUT THE TRAINER

This masterclass will be taught by Nathalie van Wijkvliet. Nathalie was part of the launch of the innovative book concept “Dwarsligger”, raised 1,5 million dollars through crowdfunding for hardware start-up Ockel Computers and helped me to turn Doors Open Female Hub into a success in less than 6 months time. Nathalie has been interviewed by fellow girlboss Aranka van der Voorden, Discovery Channel and many other media outlets. If there is anyone who can tell you how to build a kick-ass brand, it’s Nathalie!

This masterclass will be organized on Tuesday, August 14th from 16.00 – 18.00 as part of the Female Hub Summer School. If you do not want to participate in the Summer School, but are still interested in the masterclass, you can sign up here for only the masterclass. The cost are €45 (excl 21% VAT).